Peter browning and continental white cap case study Research Proposal

Peter browning and continental white cap case study - Research Proposal Example Continental Whitecap is in the verge of making a life changing decision that would determine the possibility of its survival in the market and sustain its operation costs without serious financial constraints. This can only be achieved by the new management head if wide consultative based researched is carried out and all facts are laid bare on the table for discussion (Paton & Mccalman, 2007, 76-80). However, it is important to underscore the sensitivity of cost and revenue factors in discussing the success of a firm. This will be judged by critical consideration of various change management models and approaches to change. For the new management to achieve desirable goals for this multinational, strategic planning must be backed up with a critically assessed implementation procedure under strict observance of the principles of competitive tools. In the case of Continental Can’s division, the factor input combination need to be readjusted to capture the changes in the type of the containers that need to be manufactured. The management team needs to put up a strategic plan with a tight link to identification and management of a competitive and success oriented design to the organization. The idea is that most of these processes need to be internally centered and assist this division of Continental Whitecap acquiring commitment to effective change and improve on productivity with the least degree of difficulty. There are various models and frameworks that can be used to establish the most appropriate performance strategy for this company amidst the tight competition in the industry (Abrahamson, 2004, 42-55). The preferable model is Kurt Lewin’s classical model which is basically reliant on three concepts. Communication is one of the most important factors that the management needs to use for co-ordination of various activities and sense any impending risk. Internal